Online store overview
Sell physical products with a cart, stock, shipping and delivery tracking — what the ESTAGE store is, how it differs from an order form, and what to set up first.
The online store sells physical goods the way a shop does: a catalog with filters, product pages with options (size, colour…), one shared cart, a checkout with delivery, and an order page the buyer can come back to while the parcel travels. You run it from ESTAGE CRM — products, stock, orders, shipping — and your Genesis site is the shopfront.
Store or order form?
ESTAGE has two ways to sell, and each product belongs to one of them:
| Digital product → order form | Physical product → online store | |
|---|---|---|
| What it is | A course, a membership, a download, a service | Something you ship |
| Checkout | Its own checkout, one product at a time | One cart for many products |
| Recurring billing | Yes — plans and subscriptions | No — store products are one-time purchases |
| Options & stock | — | Variants (size, colour…), stock per variant |
| Delivery | — | Shipping zones and rates, live carrier rates, tracking |
When you create a product in CRM you choose Digital or Physical, and that choice decides which editor opens. It cannot be changed later.
Before you start
| Requirement | Where | Why |
|---|---|---|
| A payment gateway | Settings → Payment Processing | The checkout charges through it. Stripe, PayPal, Razorpay, Square, Easy Pay Direct and Paystack all work in the store. |
| Business Details | Settings → Business Details | Most gateways need it, and it is the address parcels ship from when a carrier quotes or prints a label. |
| Physical products | ESTAGE CRM → Products | What the store sells. See Products & inventory. |
| Shipping | ESTAGE CRM → Settings → Store → Shipping | Without a rate for the buyer's country the checkout cannot be completed. See Shipping & tax. |
| Store URL | ESTAGE CRM → Settings → Store → Storefront | Order emails and the cart-recovery link are built from it. |
How it fits together
- Stock the store in CRM — products, variants, stock and collections.
- Decide delivery and tax — zones, rates, carriers and tax.
- Put the store on your site — the storefront elements: catalog, cart, checkout, order page and the buyer's sign-in.
- Fulfil orders — ship, track, refund, recover abandoned carts.
Good to know
- One currency per cart. Price your store products in one currency; a cart refuses an item priced in another.
- Refunds go through your gateway. Money is returned in the payment gateway's dashboard; for Stripe, PayPal, Razorpay and Square the order records it by itself. See Refunds and cancelling.
- Tax is either your own manual rates per region or Stripe Tax — see Shipping & tax.
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