The funnel builder
The visual canvas — page, source, and logic nodes, connecting steps, A/B splits and condition rules, and the Build / Analyse / Optimise modes.
The builder is a full-screen canvas where you lay out your funnel as connected steps. Three node types, connected by arrows that define the flow.
Node types
| Node | What it is |
|---|---|
| Page | A step in the journey — landing, opt-in, checkout, thank-you, webinar, or custom. |
| Source | A traffic source feeding the funnel — Facebook, YouTube, organic, direct… |
| Logic | A branch — an A/B split or a condition gate — with two outgoing paths. |
Building the flow
- Add a node — drag from the Quick Add panel (Page / Source / Logic) onto the canvas, or right-click the canvas to drop one where you click. A blank canvas offers a short walkthrough and a Pick a template shortcut.
- Connect nodes — drag from a node's handle to the next node. Genesis validates as you go (no loops, no impossible branches).
- Insert a step between two — hover the arrow connecting them and click the Insert chip; the new page slots in and the connection re-routes.
- Delete — click the × on a node, or Shift-click several and press Delete.
- Undo / Redo — in the top bar, for everything on the canvas.
Handy keys: z fits the whole funnel to screen, Shift-click multi-selects,
? shows the shortcut cheatsheet.
Logic nodes — branching
A Logic node sends visitors down one of two paths:
- A/B split — set the percentage (e.g. 60/40). The choice is sticky per visitor — the same person always sees the same branch on every visit, so your test stays clean.
- Condition — branch on what you know about the visitor, e.g. a lead field they just
submitted (
email,country, …). Meets the rule → path A, otherwise → path B.
Branch arrows are labelled (A/B) so the flow stays readable.
The three modes
The top bar switches the canvas between three lenses:
- Build — design the flow (everything above).
- Analyse — overlays real numbers on the canvas: visits and conversion % on each step and arrow, with a date-range picker (Today / 7d / 30d / 90d / All). See Publishing & analytics.
- Optimise — an AI audit of the funnel: where the biggest drop-off is, what to test, and a one-click Fix with AI that opens the builder with a scoped prompt.
Editing a step
Click any page node to open its inspector on the right — name, slug, type, SEO, and how its content is provided. Details in Pages & leads.
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