Publishing & analytics

Take a funnel live, understand how visitors move through it, and read per-step visits, conversions, and AI optimisation suggestions.

Publishing

The Publish button in the builder's top bar takes a funnel live:

Draft  →  Publish  →  Live  →  Pause  →  Paused

• Live funnels are reachable at genesis.estage.com/f/your-funnel — grab the link with Copy live URL (available once live).
• Pause takes it offline without deleting anything; re-publish any time.
• Draft and Paused funnels return a 404 to visitors — nothing leaks before you're ready.

How visitors move through it

• A visitor lands on the funnel's entry step (the one with nothing pointing into it).
• Forms advance them to the next step on submit; buttons advance non-form steps.
• Logic nodes route them down the right branch — A/B (sticky per visitor) or a rule.
• Steps linked to a project page or an external URL redirect there seamlessly.

Each visitor keeps a trail of the steps they've seen, which powers your conversion numbers.

Analytics

Switch the builder to Analyse mode (top bar) and pick a date range (Today / 7d / 30d / 90d / All). You'll see, right on the canvas:

• Per step — visits, unique visitors, conversion %, and drop-off %.
• Per source — how much traffic each source sent and how it converted.
• Per arrow — the conversion rate between two steps.
• Funnel summary — total visits, unique visitors, leads, and overall conversion.

Select any step or source to see its detailed numbers in the inspector.

Optimise — AI suggestions

Optimise mode runs an AI audit of the live funnel:

• A summary of overall conversion and the biggest leak.
• A prioritised list of suggestions — what to change and why, with an expected impact and a test plan.
• Fix with AI opens the builder with a scoped prompt to apply the change.

Good to know

• Numbers are based on real visitor traffic, so a brand-new funnel starts empty — give it visits before reading conversion rates.
• A/B splits need enough traffic to be meaningful; the Optimise audit tells you the sample size a test needs before you trust it.