Your sending allowance
Plan volume, purchased volume, what happens when you run out, and how the allowance differs from your daily sending limit.
Your sending allowance is how many emails you're allowed to send. It isn't one of the setup steps — there's nothing to configure, you buy it — which is exactly why it's the one people miss: with the domain authenticated and a sender verified, everything looks ready, and still nothing goes out.
You'll find it as Sending volume in the Deliverability card on Settings → Email sending.
Two kinds of volume
| Where it comes from | When it resets | |
|---|---|---|
| Plan | Included with your subscription | Every billing period — the card shows the date |
| Purchased | Bought separately, pay-as-you-go | Never — it sits there until used |
The card shows a bar for plan usage (4,120 / 10,000), a line for purchased volume remaining if
you've bought any, and a total: "X emails remaining".
Plan volume is used first, so buying extra doesn't waste what you're already paying for.
Getting or topping up an allowance
The link at the top right of the card takes you to Genesis → Account → Allocation & credits:
- Get a sending quota — you don't have one yet.
- Manage / buy more — you do.
Volume bought there is allocated to projects from the same screen, so a workspace with several projects can decide where it goes.
Running out
There's no cliff and nothing is lost. Sends that can't be covered stop going out until there's allowance again — either the plan resets on its date, or you buy more.
Remember that tests count. A round of test sends before a campaign comes out of the same pool.
Allowance vs. daily limit
Two separate things, and both have to allow a send:
| Allowance | Sending level | |
|---|---|---|
| Answers | How many emails may I send in total? | How many may I send today? |
| Set by | Your plan and what you've bought | Your domain's sending reputation |
| Changes when | You buy more, or the period resets | You send clean mail and climb the ladder |
| Running out means | Sending stops until you top up | The campaign is spread over more days |
So a project can have 50,000 emails of allowance and still only send 1,000 today, if it's a new domain at the bottom of the ladder. That's not a billing problem — see Sending levels & warm-up.