Lists
Subscription lists contacts opt into and broadcasts target — creating them, getting people onto them, and when to use a list instead of a tag or a segment.
A list is a group of contacts who opted into a particular kind of email: your newsletter, product updates, a course cohort. Broadcasts target them directly, and automations can add and remove people from them.
Find them under Lists in the sidebar.
Managing lists
- New list — give it a name:
Newsletter,Customers,Waitlist. - Pencil icon — rename it. Memberships are unaffected.
- Trash icon — delete it. Contacts are kept; only the list goes.
- Actions — tick several rows to delete them together.
Each row shows the list's name, its subscriber count and when it was created. Sort by name, most subscribers, or newest/oldest.
Click a list and you land in Contacts filtered to its subscribers — the same view you'd get by adding a List filter yourself, with the full set of bulk actions available.
Getting contacts onto a list
Four routes, all of them ordinary:
| Where | How |
|---|---|
| New contact | Pick lists in the create dialog |
| CSV import | Choose "add to lists" during import |
| Contacts → Actions | Add to list (keeps other memberships) or Move to list (swaps one for another) |
| Automations | The Add to list and Remove from list steps |
Tags, lists and segments
Three ways to group contacts, and mixing them up makes a mess later. The difference is who decides membership:
| Who decides | Changes when | Good for | |
|---|---|---|---|
| List | The contact — they opted into it | Someone subscribes or unsubscribes | What people asked to receive |
| Tag | You | You add or remove it, by hand or via an automation | Facts you record — vip, attended-webinar |
| Segment | A rule | Automatically, every time it runs | Questions you keep asking — "customers who went quiet" |
A practical split: lists are the subscriptions you'd let someone manage themselves, tags are what you know about them, and segments are the queries you run across both.
If you find yourself hand-maintaining a list that could be described as a rule, it should probably be a segment.
Lists and suppression
A suppressed contact stays on every list they're on — they simply stop receiving mail. Removing someone from a list is not the same as suppressing them, and neither one deletes the contact.