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Analytics

Updated October 15, 2026

Turn on built-in web analytics for your site and add session replay to watch how visitors use it.

The Analytics tab enables Genesis's built-in web analytics so you can see how many people visit your site and what they do — without wiring up a third-party tool.

Note

This is Genesis's own privacy-friendly analytics, separate from any ad pixels you connect in Pixels & Tracking. You can use both.

Web analytics

When analytics is on, this section shows your current plan:

  • Plan name (Free, Starter, Lite, and up)
  • Visitor cap — how many monthly visitors your plan covers
  • Monthly price
  • Status — Active, Payment pending, Visitor cap reached, Paused, or Cancelling

Enabling or changing your plan

  • Enable — subscribe and provision your analytics for the first time.
  • Change plan — upgrade or downgrade.

If you downgrade, you'll see a notice like "Downgrading to {date} — tracker stays on until then", so you keep your current plan until the period ends.

Session replay (add-on)

Session replay records anonymized visitor sessions so you can watch exactly how people move through your site — where they click, scroll, and drop off.

  • It's a paid add-on that requires web analytics to be active first.
  • The card shows an estimated monthly cost based on your visitor volume; the final price is confirmed in the plan picker.
  • Use Enable / Disable to turn it on or off. It's billed as a line item on your analytics subscription.

Tip

Turn on session replay temporarily when you're optimizing a landing page or checkout — it's the fastest way to spot where visitors get stuck.

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